firsts

Privacy

A child's book is theirs and yours. Here's everything that happens to it.

What we keep

Your name, email address and a scrambled form of your password. For each child: their name, birthday (and due date, if you give it), their picture, and what you add — milestones, foods tried, moments and photos.

Who sees it

Only the grown-ups who keep the book: you, and anyone you invite with the book's invite link. If you turn on the family page, anyone with its link sees the child's name, age, their firsts and the moments you keep for family — never the food log or the milestones. You can turn it off, or make a new link, at any time; the old one stops working at once. Family pages aren't shown to search engines.

What we never do

No ads. No selling or sharing of anything about you or your child. No tracking scripts.

Leaving

Delete a child's book, or your account, in Settings. It's gone at once — along with every book only you kept.